Clayton Christopher

Clayton has spent his career building and scaling consumer product brands. His first company, Sweet Leaf Tea, grew from his grandmother’s recipe and his life savings into a leading organic bottled iced tea company before being acquired by Nestlé in 2011. He later founded Deep Eddy Vodka, which was acquired by Heaven Hill Distilleries, and co-founded Waterloo Sparkling Water, which was acquired by Eurazeo and Flexis Capital. Clayton was also co-founder and managing partner of CAVU Consumer Partners.

 

Today, Clayton is the founder and managing partner of Asto Consumer Partners, a private equity firm focused on high-growth consumer brands in the lower middle market. He is the co-founder and former board member of SKU, one of the nation’s leading consumer packaged goods accelerators, as well as the co-founder of Vocare, a nonprofit focused on creating communities that help people reach their full potential.  

 

Clayton and his wife, Carly, have two children: James, a sixth grader at JHCS, and Charlotte, a fourth grader. In his free time, he enjoys reading, sailing, skiing, hiking and  cycling. He and his family attend St. John’s Church in Jackson, WY.